I like the Genesis V-8 and went to United Hyundai with the intention of purchasing one. To my chagrin, they wanted $6,000 over MSRP!!!!
Their advertisement led you to believe they were having a "Liquidation Sale".
In this economy, with other dealerships going out of business, they were not satisfied with a fair profit (MSRP plus whatever Holdbacks and other factory incentives they receive). I understand that at this time, demand may exceed supply, but their practice of gouging potential customers because of this temporary situation reflects a very short sighted plan. I believe in the long run, this outrage will come back and bite them because this experience has left me with a bitter distaste which will keep me as well as other prospective buyers who have experienced this from ever darkening their door again. One word comes to mind when thinking of United Hyundai is G_R_E_E_D!!!!!!!