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10-19-2009, 01:46 PM
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 Have you ever purchased a luxury car? including a BMW, Lexus, and mercedes... ...benz. what were the step you took? •How are consumers segmented in this market? Demographics- , psychographics-, geodemography- •What factors influence the standard steps in the decision making process •What outside influences exist (i.e. – groups, contexts, social, family or household, etc.)?      |
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