Firstly, I would check that the car you look at is priced correctly compared to other similar models. But remember it will always be priced slightly higher as negotiations will be expected.
Second, offering a lower price is just part of it. If a car is priced 5k, you offer 4k, you meet on 4.5k. Then see what you can get... Will the seller throw in any extras? Full service maybe? Car mats? Full tank of fuel? If the seller thinks the deal is done you'll be surprised how much you can get.
Good luck.
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